Sportsbet is an online gambling company owned by Flutter Entertainment. It primarily targets the Australian market. It is licensed as a corporate bookmaker under the Racing and Betting Act 1993. Founded in 2003, the company has become a popular betting site with both amateurs and professionals. There are several different sports to bet on, but the company’s primary focus is on Australian horse racing. This article will explain some of the key differences between sportsbet and other online gambling sites.
The company’s success was largely due to its ability to integrate into sports broadcasts. The company employs ex-football players to work as sports experts. Advertising for Sportsbet has been the source of controversy. One ad starring Ben Johnson was banned by the Advertising Standards Board because it made light of performance enhancing drugs in sport. Although Sportsbet’s advertising has caused controversy, its overall business model remains the same.
Sportsbet’s TVCs are centered around the idea of group betting. Various movie-style scenarios are used, ranging from Game of Thrones-style standoffs to interdimensional challenges to save the future. A group of customers can act together to place multiple bets on a single race, and the total payout limit is capped at AUD$50,000 for Thoroughbreds and $25,000 for Greyhounds.
One big problem with Sportsbet is that it is an offshore company. Offshore companies do not pay licensing fees or other fees to teams and leagues, which means that they can be accused of illegal gambling. In addition, they are not regulated or licensed, so the players have no way of knowing whether they’re placing bets safely. Therefore, players should avoid sportsbet unless they’re over the age of 18.